Gainium Brand Guidelines

Our logos, colors, and the simple rules for using them. Built for affiliates, partners, and press who represent Gainium.

Download brand kit Read the full guidelines

Logo

Always download the logo from this page — never recreate it or pull it from a screenshot. SVG is preferred; PNG is provided for tools that need raster.

Primary logo

Full horizontal wordmark in brand color. Use this everywhere it fits.

SVG PNG

Logo — white

Solid white wordmark for dark or photographic backgrounds.

SVG PNG

Logo — black

Solid black wordmark for light backgrounds and single-color print.

SVG

Mark (icon)

The “G” mark on its own — for avatars, app icons and favicons.

SVG PNG

Mark — white

White “G” mark for dark or photographic backgrounds.

SVG PNG

Mark — black

Black “G” mark for light backgrounds and print.

SVG

Colors

The Gainium identity is built on a coral-to-amber gradient over a near-black base.

linear-gradient(90deg, #FF827A 0%, #FFA825 100%)

Coral

#FF827A

Gradient start

Amber

#FFA825

Gradient end

Orange (accent)

#F97316

Solid UI accent

Ink

#0B0B0F

Primary background

White

#FFFFFF

Text on dark

Name & typography

Always write the brand as Gainium — one word, capital “G”, never “GAINIUM”, “gainium”, or “Gainium” with custom styling. Our interface uses a clean sans-serif; when you need a typeface to sit alongside the logo, choose a neutral sans-serif such as Inter.

Do’s & Don’ts

Do

Use the SVG files wherever vectors are supported — they stay crisp at any size.
Keep clear space around the logo equal to the height of the “G” mark.
Place the color logo on dark or neutral backgrounds for the best contrast.
Use the white or black variants when one color is required.
Write the name as “Gainium” — one word, capital G.

Don’t

Don’t recolor, add gradients of your own, or apply shadows and effects.
Don’t stretch, squash, rotate, or otherwise distort the logo.
Don’t place the color logo on busy or low-contrast backgrounds.
Don’t use Gainium’s logo or name in your domain, app name, or social handle.
Don’t imply partnership, endorsement, or affiliation that doesn’t exist.

Usage rights

The Gainium name, logo, and mark are trademarks of Gainium. Affiliates and partners receive a limited license to use these assets in line with these guidelines and our Affiliate Policy. For the formal terms, read the Brand & Trademark Guidelines.

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